Contents
Chapter One: What Classified Advertising Can Do For YouThe Huge Hidden Potential Of A Small Ad
Ten Common Reasons Why Classified Ads Fail
Overworked Ads Usually Under-Perform
The Two-Step Method To Success
The Little-Known Secret That Could Be Worth A Fortune To You
The Most Profit-Certain Way To Use Classifieds
Chapter Two: What You Must Do First, Before Writing A Word
Four Steps That Will Save You From Certain Disaster
The 99 Reasons Why People Respond To A Given Marketing Proposition
How To Choose The Best Location For Your Ad
Know The Rules Before You Play The Game
Observe The Work Of Other Classified Advertisers
Learn From Others, But Be Your Own Unique Self
How To Select The Best Category For Your Ad
Chapter Three: How To Extract The Maximum Profit From Every Ad You Write
The Secret Of The Most Successful Classified Ads
Use Classifieds To Generate Leads
Only Send Your Complete Sales Package To Those Who Request More Info
The Sales Closer
If At First They Don't Buy... Try And Try Again
Chapter Four: Copywriters Secrets To Creating Great Ads
The Three Essential Components Of An Ad That Works
The Easiest Place To Start
Make Every Word Pay Its Own Way
Always Leave Your Prospect Wanting More
The Power Of A Free Offer
Make It Easy For Your Prospect To Respond
If You Want To Get Action, You Must Be Specific
Talk To A Single Individual
How To Attract The Eye Of The Scanning Prospect
Your Strongest Claim Is Always Your Biggest Benefit
Every Word Counts
In Order To Be Heard, You Must Be Believed
Speak Clearly
The Most Important Part Of Every Ad
The Seven Types Of Headlines That Work In Classified Ads
Build Upon Your Prospects Desire
Chapter Five: How To Save Money On Classified Ads
How To Reduce The Cost Of An Ad
Eliminate Wasteful Words
Multiple Insertions Save You Money
Chapter Six: How To Know When You've Created A Successful Ad
Always Test Something
What Can You Test?
How A Database Can Help You
The Vital Statistics
Chapter Seven: Secrets Of Classifieds Most Advertisers Don't Know
You Have Only A Split Second To Attract Your Prospects Attention
Base Your Marketing Strategy On What Your Prospect Is Thinking About
Talk Only About Benefits -- Not Your Product Or Service
Respond To Every Inquiry Immediately
Focus Your Ad On A Single Offer Only
What Are Classified Readers Looking For Anyway?
Stimulate Action NOW!
Five Keys That Virtually Guarantee Your Ads Success
Conclusion
Chapter Eight: Shortcuts To Success
Your Step By Step Guide To Creating Super-Responsive Classified Ads
Classified Worksheet Sample #1
Classified Worksheet Sample #2
The Classified Advertising Resource Directory
